The Activity Shop
When they purchased a popular business, Chris and Amy jumped at the chance to expand their exposure with The Activity Shop.
As far as seasonal businesses on the coast of Maine go, the clock is ticking almost as soon as the snow melts away. Offering kayaks, canoes, stand-up paddle board, bicycles, wetsuits, and even a day sailor, The Activity Shop really does have something for everyone. Did we mention that Chris is a former Eagle Scout and currently holds a Maine Registered Guide certification?
We’ve helped TAS use email marketing to stay in touch with customers in the off-season. Because, who doesn’t love an early-bird discount?
We’ve also launched their presence on Instagram to connect with a larger audience. While we lead in delivering content, we provide coaching to the owners and their team. Together we planned the tone and voice of the company’s presence; informative, reliable, and a little bit cheeky. Using their brand elements, we also created graphics they can use to showcase customer testimonials that stand out.
The result is a bigger audience and greater connections.
Strategy + Planning